Our Story

Hi! I’m Alyssa. I call the small town of Black Creek, WI home, where I’m a wife, mom, and proud pet mom. I started Rebel Souls Boutique with a whole lot of heart and a whole lot of small-town grit.

For as long as I can remember, I dreamed of opening my own women’s boutique—one that focused on unique, stylish pieces you can’t find just anywhere. In March 2018, I took a leap of faith and launched my online boutique, and it’s been one of the best decisions of my life. Fashion is my passion, and I love curating one-of-a-kind items that are both trendy and affordable.

At Rebel Souls Boutique, we believe every woman deserves to feel confident, comfortable, and beautiful in her own skin. That belief is at the heart of everything I do. My mission is simple: to offer stylish women’s clothing and accessories that help women feel amazing the moment they put them on.